Our story
The wristband started this. We're here to keep it going.
Where it began
ECU Health, 2021
The "I Gave Birth" wristband was created in 2021 by Jessica Noble, a nurse at ECU Health in Greenville, North Carolina, as Congress sought to address the nation's growing maternal mortality crisis during the COVID pandemic. The idea was simple: a small silicone wristband, worn for weeks after delivery, to remind new mothers — and alert emergency responders — that they may be at risk for serious postpartum complications.
Since then, the initiative has spread to nearly 50 hospitals across North Carolina, the state health departments of North Carolina and Connecticut, large health systems in Arkansas, Georgia, and Mississippi, and hospitals in at least 24 other states — almost entirely through word of mouth, social media, and local news coverage rather than any centralized coordination.
Why this site exists
A reminder isn't a system
A wristband is powerful because it's simple. But a piece of silicone can't answer a 2am question, connect someone to a support group, explain what their insurance will actually cover, or help them find care when the nearest OB is an hour away.
One doula who works with new mothers put it plainly: what people need most after a hard birth is community — and a wristband alone can't provide that. igavebirth.org exists to be the part of this movement that a wristband was never going to be able to do on its own: a place to learn, connect, and get care.
We didn't start this movement, and we don't claim to speak for it. We built this site to support the hospitals, nurses, and families who did.
Ownership & disclosure
Who owns this site
igavebirth.org is owned by The Compassionate Obstetrician, a 501(c)(3) nonprofit organization focused on reducing maternal mortality and improving postpartum outcomes, including work on preeclampsia detection in rural and underserved communities. The "I Gave Birth" wristband initiative originated with ECU Health and has since been independently adopted by hospitals and health departments across the country — The Compassionate Obstetrician was not involved in creating it. This site was built to support that broader movement by centralizing education, connecting visitors to community, and helping people find care.
My Virtual Physician, a telehealth partner featured throughout this site for same-day appointments, shares a founder with The Compassionate Obstetrician. That relationship is disclosed wherever a booking link appears.
Donations made through this site support the work of The Compassionate Obstetrician. Learn how to get involved →